Events and pro­mo­tions in Val­kea — Gui­de­li­nes

Welcome to Kesä­katu — heart of the events!

Valkea’s Kesä­katu is a cove­red and hea­ted sec­tion of Iso­katu, approxi­ma­tely 70 meters long. It con­nects four cent­ral blocks of Oulu and brings toget­her nearly 60 ope­ra­tors under one roof. Kesä­katu is open 24/7 and recei­ves an ave­rage of 15,000 visi­tors daily.

1. Gene­ral Infor­ma­tion About the Ren­tal Area and Orga­nizer Res­pon­si­bi­li­ties

Use of Space and Agree­ments

Each event requi­res a sepa­rate space usage agree­ment between Val­kea Shop­ping Centre and the event orga­nizer.

Val­kea does not per­mit unet­hical, com­pe­ting, or aggres­sive sales pro­mo­tions. Val­kea reser­ves the right to inter­rupt any pro­mo­tion that vio­la­tes these rules.

Long-Term Pro­mo­tions

For pro­mo­tions las­ting more than 24 hours, note that Kesä­katu is open around the clock. Unless otherwise agreed, the pro­mo­tio­nal setup must be dis­mant­led over­night.

Adver­ti­sing and Pos­ters

• Roll-up stands are not allowed directly in front of display win­dows; they may only be placed in front of columns.
• Flyers and broc­hu­res may be distri­bu­ted only wit­hin the ren­ted area. Distri­bu­tion near ent­rances is strictly pro­hi­bi­ted.
• Pos­ters must not be attac­hed to Valkea’s walls, win­dows, or doors.

Food and Beve­rage Pre­pa­ra­tion

Food or drink may not be pre­pa­red or hea­ted on Kesä­katu.

If cate­ring is desi­red, it must be orde­red from Valkea’s res­tau­rant ope­ra­tors or grocery store.

Acces­si­bi­lity Requi­re­ments

All ent­rances and pas­sa­geways to the shop­ping centre and its sto­res must remain open at all times. A 4‑me­ter-wide pas­sage must be left through Kesä­katu, cen­te­red on the das­hed line mar­king the middle of the street, unless special per­mis­sion is gran­ted.

Clean­li­ness of the Event Area

The event orga­nizer is res­pon­sible for main­tai­ning clean­li­ness. Val­kea may charge for addi­tio­nal clea­ning if neces­sary.

Use of Valkea’s Equip­ment

The orga­nizer is res­pon­sible for any equip­ment bor­rowed from Val­kea. Com­pen­sa­tion may be char­ged for lost or dama­ged items due to negli­gence.

Music

Music may be played from a phone, tablet, or com­pu­ter with a 3.5 mm audio jack.

If music is used, the orga­nizer must handle repor­ting and pay­ment to Teosto / Gra­mex.

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2. Kesä­katu Tech­nical Equip­ment and Fur­nis­hings

Avai­lable Equip­ment (to be reser­ved during agree­ment sig­ning)

• 10 fol­ding tables (white, 75x180x74 cm)
• 20 chairs (black, with bac­krest, no arm­rests)

Visual Pre­sen­ta­tion Mate­rials

Use of the LED screen above the Kesä­katu stage must be agreed sepa­ra­tely. It can display a sli­des­how, for example.

The orga­nizer must bring their own com­pu­ter. The pre­sen­ta­tion con­nects via HDMI cable. Ensure your device has an HDMI port or adap­ter (USB‑C or Thun­der­bolt).

Impor­tant: The screen reso­lu­tion must be set below 1536x864 (e.g., 1366x768) for pro­per display.

Pre­sen­ta­tion mate­rial can be a single image or a Power­Point pre­sen­ta­tion. Test the setup on-site in advance and coor­di­nate the test time with Valkea’s con­tact per­son.

Sound Sys­tem

Kesäkatu’s stage has a built-in sound sys­tem sui­table for speech and background music.

If music is a key part of the event, exter­nal pro­fes­sio­nal sound equip­ment and tech­nician are recom­men­ded. Val­kea does not pro­vide tech­nical staff.

Val­kea’s built-in sound sys­tem is cont­rol­led via a sepa­rate tablet.

Avai­lable mic­rop­ho­nes:

• 4 wire­less hand­held (AKG-HT470)
• 4 head­set mics
• 1 lapel mic
• 4 mic stands

Audio con­nec­tors behind the stage column:

• CH5‑6: Background music via RCA cable
• MIC1‑2: Wired mics via XLR
• LINE IN: Exter­nal mixer/soundboard
• AUX1‑3: Two sepa­rate spea­kers via XLR

Power soc­kets and high-vol­tage out­lets are also avai­lable. Valkea’s secu­rity staff can assist with sound setup.

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3. Arri­val at Val­kea and Kesä­katu

Address: Iso­katu 22–25, 90100 Oulu

Upon arri­val, imme­dia­tely notify Valkea’s secu­rity using the phone num­ber in your space usage agree­ment. Do not share this num­ber exter­nally. Secu­rity can assist with sound setup. Allow extra time for tes­ting, as staff may be busy.

Goods Trans­port

• Small setups can be car­ried in through Kesäkatu’s end doors. Do not roll pal­lets or carts through ves­ti­bu­les.
• Lar­ger deli­ve­ries must go through Valkea’s ser­vice tun­nel.

Deli­very address: Uusi­katu 21 A
Vehicle limits: Length 12 m, height 4.2 m
Deli­ve­ries must be pre-arran­ged with Valkea’s assis­tant (con­tact info on the “About Us” page).

No par­king or sto­rage is allowed in the ser­vice tun­nel.

Par­king

Self-paid par­king is recom­men­ded at Kivi­sy­dän or Valkea’s par­king garage, both with direct ele­va­tor access to Kesä­katu.

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4. Safety

The orga­nizer must ensure the event poses no safety risk or dis­tur­bance to the shop­ping centre, its cus­to­mers, or sto­res.

The orga­nizer is res­pon­sible for any neces­sary insu­rance.

Val­kea is moni­to­red 24/7 by Reila secu­rity, which ensu­res safety for cus­to­mers and staff.

If any dis­tur­bance occurs, con­tact Valkea’s secu­rity using the num­ber in your agree­ment.

If addi­tio­nal secu­rity ser­vices are nee­ded, the orga­nizer must request a quote from a pro­vi­der of their choice.

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Let me know if you’d like this trans­la­ted into a for­mat­ted docu­ment or if you need help pre­pa­ring mate­rials for an upco­ming event at Kesä­katu.